Case Studies. MyLibros.com
MyLibros.com is an international book retailer that markets to Spanish readers, schools, libraries, day care centers, hospitals, and federal and state agencies.
MyLibros.com needed a brand tailored to the Hispanic market in the U.S. and a bilingual website to reach teachers, librarians and parents desiring Spanish products without a thorough understanding of the Spanish language.
Due to the growing online Hispanic market, MyLibros.com is positioned to gain new customers as the Hispanic population in the U.S. grows steadily and Hispanic consumers continue to look to e-commerce for their needs.
First, we developed a strong identity for this e-commerce company that would be recognized and trusted by the target market.
We picked a storefront solution that allowed us to utilize multiple languages and also modify user interfaces and underlying PHP code to create an easy-to-use, intuitive e-commerce experience for its customers.
